Coastal Bistro, La Jolla
"MSG Hospitality took us from a restaurant no one could find online to a concept that guests were actively seeking out and sharing with their friends. Our reservations went from sitting at 30 percent capacity to fully booked most nights within three months of launching the new digital program. I wish we had done this on opening day."
— Chef Marcus Reyes, Owner | Coastal Bistro, La Jolla, San Diego
+890%
Google search visibility
4.8★
Google rating (from 3.9)
12K
Instagram followers gained
3×
Website reservation clicks
What We Did
A Full Digital Rebuild in 90 Days
Coastal Bistro had genuinely excellent food and a loyal neighborhood following in La Jolla but virtually no digital presence. No website. A 3.9-star Google rating from a handful of old reviews. Invisible in local search. New guests could not find them, and the ones who did find them online were not convinced to visit. We rebuilt everything in 90 days.
→ New mobile-first website built in three weeks responsive design, integrated online reservations, professional photography direction, and SEO-optimized copy for La Jolla dining keywords
→ Full Google Business Profile overhaul — complete photo library, menu upload, Q&A content, weekly post schedule, and category optimization for local search ranking
→ Local SEO keyword targeting for La Jolla dining, weekend brunch, seafood, special occasion dining, and date night categories in San Diego
→ 72-post Instagram content calendar with professional photography briefs, caption writing in Coastal Bistro's brand voice, and targeted paid promotion for key posts
→ Reputation recovery campaign: 180 new authentic 5-star Google reviews generated in 60 days through a structured post-meal guest outreach program
→ Email guest list built from zero to 2,400 subscribers in 90 days through in-venue capture, post-meal follow-up sequences, and loyalty incentive campaign