About MSG

BUILT BY HOSPITALITY PEOPLE.
BACKED BY BUSINESS EXPERTISE.

MSG Hospitality was built on first hand experience in the hospitality industry. Our team understands the demands of running restaurants, managing finances, developing concepts, and building brands because it's work we're involved in every day. We help hospitality owners bring their ideas to life and manage the business behind them.
Our Story

A Business Built Around Hospitality.

MSG Hospitality was founded to connect hospitality experience with the business expertise owners need. What began with restaurant and concept development has grown into a team supporting financial management, operations, marketing, and business strategy across hospitality.
2024

Expanding Our Capabilities

MSG Hospitality established its foundation by combining hands-on hospitality experience with business strategy, concept development, and operational support. Our focus was on helping hospitality businesses build stronger systems and create memorable guest experiences.
2025

Supporting More of the Business

As the business grew, our team took on a wider range of responsibilities, including financial coordination, marketing management, operational systems, and ongoing support for hospitality clients.
2026

Integrated Hospitality Management

Today, MSG Hospitality combines operations, marketing, finance, and technology into one integrated approach to hospitality management. By connecting these functions through smarter systems and reporting, we help business owners gain a clearer understanding of performance across every part of their operation.

Our integrated model gives clients better visibility into what is working, what is underperforming, and where opportunities exist to improve profitability. From measuring return on investment and identifying operational inefficiencies to understanding business value and long-term growth potential, we help owners make more informed decisions with confidence.
PICTURE
Years in Business
85+
Brands
40+
Openings
OUR PHILOSOPHY

How We Approach Our Work

Strategy

We help hospitality businesses define the right direction through market insight, financial planning, operational analysis, and strategic decision-making. Strong strategy creates the foundation for sustainable growth.

ARROW

MSG

Execution

Execution is where strategy proves its value. We help clients turn ideas into action through operational systems, marketing implementation, financial oversight, and hands-on support that drives measurable results.
OUR TEAM

The People Behind
the Brands

EL

Elvin Lai, MS, MBA

Chief Executive Officer | MSG Hospitality
Elvin Lai leads business strategy, company growth, and partnership development at MSG Hospitality. His leadership connects entrepreneurship, financial strategy, and hospitality operations, guiding new ventures, business opportunities, and long-term relationships that support the company's growth and client success.
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Ethan Yang

Chief Operating Officer | Executive Chef
Ethan Yang oversees culinary innovation, restaurant development, and operational strategy across MSG Hospitality's concepts. His hands-on expertise in menu development, kitchen operations, team leadership, and guest experience helps bring new hospitality concepts to life while strengthening existing operations.
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Terry Tse

Director of operations
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Ashley Navarro

Director of business administration | events
Ashley Navarro leads business administration, financial coordination, marketing, and strategic initiatives at MSG Hospitality. She oversees cross-functional teams, supports restaurant openings, manages client relationships, and helps implement the systems and processes that strengthen daily operations and support business growth.
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Mohammad Alaee, CPA

Accountant | Financial Management
Mohammad Alaee oversees accounting, financial reporting, and financial management support for MSG Hospitality and its clients. His expertise includes financial analysis, budgeting, accounting systems, and reporting processes that help business owners better understand their financial performance and make informed decisions.
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Matthew Silva

Strategic Projects Manager
Matthew Silva brings extensive hospitality operations and project development experience, including leadership roles in New York City's restaurant industry and luxury hospitality development. At MSG Hospitality, he supports strategic initiatives, coordinates teams and partners, and helps translate business objectives into organized, actionable projects.
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Nigel Jackson

Bookkeeper & financial Analyst
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Alex Villafuerte

Marketing Manager
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Alexis Klimpl

Public Relations Manager
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Delia Noto

Social Media Manager
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David Ira

Photographer
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Michaela Allen

Graphic designer
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OUR VALUES

What We Stand For.

01 — Value

Authenticity

We believe in honest communication, transparency, and staying true to each client's vision. Every strategy and recommendation is grounded in the unique identity, goals, and needs of the business we serve.
02 — Value

Innovation

We embrace new ideas, technology, and creative solutions that help businesses adapt and grow. By combining industry experience with forward-thinking strategies, we identify opportunities to improve operations, marketing, and the guest experience.
03 — Value

Collaboration

We work alongside our clients as an extension of their team. Through open communication, shared goals, and hands-on support, we build lasting partnerships that turn business challenges into meaningful progress.
04 — Value

Guest-Centric Design

Excellence guides everything we do, from financial management and operational systems to brand development and guest experience. We focus on delivering thoughtful solutions, consistent quality, and measurable value for the businesses we support.
Get Started

Let's Talk About Your Business.

Whether you're planning a new opening, growing your hospitality business, or looking for better support with your finances, marketing, or operations, we'd like to hear what you're working on.
Book a Free Discovery Call  →view all services
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